SEO & Analytics for Wineries

Wineries, wine associations and spirits brands that sell direct, run a tasting room, or publish an events calendar — and need the people already searching for those things to arrive at the right page.

• Keyword research

  Establishing the language the audience actually searches with, which in the wine trade is rarely the language a brand uses about itself. A visitor looks for an appellation, a varietal, a tasting room or a shipping question long before they look for a winery by name.

• On-page optimization

  Matching each page to a single clear intent — titles, headings, internal links and copy that agree with one another — so a search engine and a reader draw the same conclusion about what the page is for.

• Technical SEO

  The things that decide whether a page can be crawled, indexed and ranked at all: site structure, canonical URLs, redirects, structured data, page speed and the handling of a bilingual site, where the English and Spanish versions have to be declared as translations rather than duplicates.

• Analytics and reporting

  Measurement that tracks marketing results, measures audience engagement and identifies growth opportunities, reported in a form that supports a decision rather than describing traffic.